Turning an EV launch into a confident cultural statement.
A visually distinctive convoy and destination experience designed to position Binguo EV as an expressive urban icon.
The challenge
Wuling’s “Be The Icon” campaign needed to connect with modern women through an offline experience that felt personal, stylish, and naturally shareable.
The activation moved from a city convoy to a themed showcase at Batavia PIK, requiring one visual story to work on the road, at the venue, and on camera.
The opening
“The audience did not need another technical product demonstration. They needed a setting where the vehicle could become part of their own expression.”
The integrated response
One system, from strategy to the live moment.
Miso translated the campaign into the “Binguo Dream Wheels” journey, supported the touring activation and venue setup, and directed campaign capture so every physical detail became useful brand content.
Verified outcomes
connected city-to-venue experience
event planning and campaign capture