Building an industry event from the feed to the exhibition floor.
A full-funnel launch system that built ICEE’s digital footprint, generated professional leads, and carried the same momentum into the live event.
The challenge
Indonesia Coal and Energy Expo needed to establish a credible digital presence from the ground up while attracting qualified industry visitors to a new market-facing event.
The campaign had to speak to professional audiences across social platforms, paid media, airport placements, and a high-pressure on-site experience.
The opening
“For a B2B exhibition, digital visibility and physical confidence are the same promise. Every touchpoint had to signal that the event was active, relevant, and worth attending.”
The integrated response
One system, from strategy to the live moment.
Miso built and operated ICEE’s social ecosystem across Instagram, TikTok, LinkedIn, and Facebook, produced original campaign content, amplified it through targeted media, and delivered real-time event coverage and operational support.
Verified outcomes
followers built across platforms
campaign impressions
qualified leads collected
Instagram conversion rate