Building an industry event from the feed to the exhibition floor.
A full-funnel launch system that built ICEE’s digital footprint, generated professional leads, and carried the same momentum into the live event.
The challenge
Indonesia Coal and Energy Expo needed to establish a credible digital presence from the ground up while attracting qualified industry visitors to a new market-facing event.
The campaign had to speak to professional audiences across social platforms, paid media, airport placements, and a high-pressure on-site experience.
Strategy
“For a B2B exhibition, digital visibility and physical confidence are the same promise. Every touchpoint had to signal that the event was active, relevant, and worth attending.”
Execution
One system, from strategy to the live moment.
Miso built and operated ICEE’s social ecosystem across Instagram, TikTok, LinkedIn, and Facebook, produced original campaign content, amplified it through targeted media, and delivered real-time event coverage and operational support.
Related services
Integrated Campaigns
Build one connected idea across media, content, influence, and physical experience—without losing the thread.
03Digital Growth & Media
Combine platform-native content, performance media, and continuous optimization to make attention compound.
04Experiential & Brand Activation
Translate strategy into memorable launches, gatherings, retail moments, and events that people want to share.